By Anais Rodriguez Fajardo, Cubiks Consultant. Much attention has been paid lately to young graduates and finding ways to understand this new generation coming into the workplace.

Why are employers focusing so closely on graduates today?

Graduates are essential to society in a broader sense because they add value to the economy as a whole, which can only remain competitive if its intellectual capital is strong. In the context of an aging workforce, the need to focus on younger generations has increasingly become a priority1. Young workers today have work-related attitudes, values and behaviours that differ from those of previous generations, mainly due to changing conditions from a social and economic point of view2,3. In parallel, attracting and retaining young talent is a true challenge for employers; especially as organisations must fiercely compete to attract young talent, all the while trying to reduce their labour costs4.

In essence, a better understanding of the typical young graduate profile will help organisations propose job offers and working conditions that best suit them; thus attracting and retaining them more efficiently5.

Although we should avoid over-generalising this new generation of workers, there are some recurring traits in their profiles that are worth mentioning here.

Who are these young graduates?

From our field experience and literature research, we know that young graduates (also known as; Millennials, Gen Y, Nexters, “Baby Boom Echo” 5) often possess the following traits:

International perspective – Young graduates are believed to be more open to the globalised workplace than previous generations. Young people embrace live virtual discussions with colleagues across the globe, and are more keen to travel. They are comfortable working with the technological evolutions that break down historic barriers to working globally.

Independence – They are more independent and less loyal to a single organisation than previous generations. Often they prefer working within a flatter hierarchy1.

Feedback seeking They like to know how they are performing. In today’s modern society, young people are used to receiving feedback; whether that’s a ‘like’ on a post they shared on social media, being star rated in certain apps, or when it comes to their work achievements.

Ambition Graduates today often have an ambitious outlook, as well as high expectations regarding how fast they can evolve in a role and within an organisation6. Impatience can come alongside this2; with the expectation of quick progression and substantial pay rises. As such, they are more likely to be attracted and retained in Graduate Programs when job security and opportunities for promotion are put forward. They want it all and they want it now5.

Skills gaps Research shows that there can often be a skills gap or “ability-performance nexus”7 between what young graduates expect to achieve and what they are able to deliver.

Embracing challenges – Young graduates are attracted by challenging roles, often those in which they feel they can contribute to society. They are increasingly interested in companies’ missions and values, to understand whether the organisation fits with their need for a meaningful and fulfilling job experience5.

Relaxed, easy-going social style at work – Young graduates are likely to be attracted to roles in which they can work collaboratively with others, build relationships with colleagues5, and have fun with others in the workplace3. On the whole, they also prefer workplaces in which there is a more casual dress code.

Focus on work / life balance Today’s graduates want to make a life, not a living. They tend to prioritise their personal lives and look for opportunities to combine work and play5. They look at their parents’ generation, some of whom could be on the verge of burn out and this motivates them to ensure they’re focused on the personal sphere of their lives, as well as work.


Source: Cubiks

Publié le 10 février 2017