The essence of employee advocacy is leveraging employees' social networks to benefit the company they work for and the employees themselves. But there's more to it. It's also about spurring higher levels of brand love and employee engagement. Therefore, you should aim for meaningful interaction between you and your employees.

Article published by Social Seeder

Given the organizational cost of low engagement among employees, it is crucial to offer employees chances to voice their opinions and have interactions that allow them to talk about how they feel about their work and company culture. In the employee advocacy context, you should regularly check if your employee ambassadors find your content interesting. We also recommended frequently seeking employees' views on how to improve your employee advocacy program.

An effective way to solicit employee feedback is by conducting surveys. Setting up a successful employee survey is easy with the right tool. But what should you look for in an ideal employee survey tool?

Features to look for in an employee survey tool

1. Anonymity

Go for a tool that allows for anonymous surveys because you want employee ambassadors to answer your questions with authenticity and without fear of consequences. If employees are comfortable giving their genuine feedback, you'll get the most out of your surveys and survey data.

2. Analytics

After conducting a survey, you need to be able to analyze the result efficiently. So look for tools with great reporting options, like data filters and exporting formats.

3. Direct connection with your employee engagement platform

The right survey tool should be directly accessible through your employee engagement platform, to allow you seamless integration with your ambassador program.

4. Variety of question types

Your tool should have the option to choose from many question types. Look out for the most commonly used survey question types.

An overview of popular survey question types

ENPS scoring

The eNPS, or Employee Net Promotor Score, measures how likely employees are to recommend your organization as a good place to work to your family and friends. eNPS scores can be anything between -100 and 100. It's is a simple measure to check your employee satisfaction quickly. It does have limitations, however. It is not a fix for low employee engagement.

The eNPS score should lead to further exploration to be a meaningful metric. It may need an immediate follow-up question, like "If your organization could change one thing to make you increase your score with at least 1 point, what would it be?". The answers to these questions will provide you with insights on how to improve your eNPS.

The ability to calculate the eNPS score is important because small changes can have a big impact. If you repeat the survey over and over and you've fixed some of the issues, you will see an increasing score. Essentially, it is a continuous employee satisfaction survey.

Rating questions

A rating question displays a scale of answer options from any range (for example 0 to 100 or 1 to 10). The respondent chooses the number that most accurately represents their opinion. In most cases, the numbers need some context. For example: '0 = not at all likely' and '10 = extremely likely'.

Ranking questions

A ranking question asks respondents to order answer choices according to their preference. You'll discover how respondents feel about each answer option. At the same time, it helps you understand each one's relative popularity.

Image questions

The image choice question type allows you to use images as answer options. Image choice questions work well when you want respondents to evaluate the visual qualities of something, such as an ad or a logo. It can also provide a breath of fresh air for respondents, giving them a break from reading. It is also an option that you can use to express emotions through the use of emoticons.

Multiple answer questions

Multiple answer questions or checkbox questions have multiple options ticked. They provide an excellent format to have the user make a selection of answers.

Open questions

Open-ended survey questions require respondents to type their answers into a comment box without providing specific pre-set answer options. Responses are then viewed individually or by text analysis tools. When it comes to analyzing data, open-ended questions aren't the best option. It's not easy to quantify written answers, which is why text boxes are better for providing qualitative data. Allowing your respondents to offer feedback in their own words could help you uncover opportunities you may have otherwise overlooked.

Setting up a successful employee survey is easy with the right tool

Make sure employees have a voice: give them opportunities to express ideas, concerns, and perspectives. Without a strategy to listen to your employees, you risk increasing the disconnect between employer and employee, which will harm your employee engagement efforts, such as your ambassador program.

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Publié le 05 juillet 2021