Why do employer branding statistics matter? Nowadays, a strong employer brand has become a must-have for companies. Whether it is your goal to raise brand awareness or to attract new employees, having a strong online presence is a basic requirement for your employer branding strategy.
We’ve compiled the most important employer branding statistics of 2021 to help companies to create a ROI positive and long-term impact on your organisation.
What is employer branding?
Many organizations defined employer branding and are solely focusing on the recruitment process. Although they aren’t wrong, we believe that employer branding is more than just recruiting new employees.
We define employer branding as the way your organization stands out of the crowd as an employer. It is basically the way your organization is perceived by and marketed towards (future) employees.
Your employees are your brand’s ambassadors, and the way you position yourself towards them is as equally important as attracting new employees.
By including your employees in your employer branding, you’ll find that your organization will create more business opportunities.
Employer branding through social media
Before we jump into employer branding statistics, we must stress the importance of social media on our society. 3.96 billion people currently use social media worldwide, up almost double from 2.07 billion in 2015.
With that many people online, companies feel the need to shift their focus from an offline-first to an online-first company. This has changed the way companies communicate with their audience.
Source: Social Seeder
Publié le 31 mars 2021