75% of people believe that companies and brands do have a role to play when it comes to solving societal challenges, such as social justice and equality. This is what Wunderman Thumpson’s report Inclusion’s Next Wave demonstrates. Which are the perks of inclusion for your business?

Although inclusivity is a core business value for companies, unfortunately, it is often overlooked whereas it should be an integral part of the overall strategy. History of inclusive design shows that - when inclusion is valued from the start - it does help a business “end up with a better product, service, experience or campaign”. This means that launching ever-growing inclusive projects is beneficial for employees, collaborators, and customers - and this awareness starts nowhere else than from inside.

As stated above, a company needs to ensure that inclusion and equality are entirely part of their business culture. According to the report, 82% surveyed individuals agree that these two aspects “mean nothing else unless they are integrated throughout the entire business”. This notably encompasses for instance checking how diverse and ethical is: a company’s workforce, the C-level suite, employees’ even-handed salary, or portfolio and supply chains. 

Besides, a large number (78%) of surveyed people considers it positive when a company supports marginalized communities, and “the same number agree that brands that want to offer support need to deliver long-lasting impact”. In other words, companies should become a beacon of diversity and commit to causes seeking social justice - so they could build a strong brand identity, either towards their employees or their customers. Takahiko Morinaga, Japan LGBT Research Institute President and CEO, commented that “companies that properly consider diversity and inclusion are more likely to attract people.”

This article highlights that when companies invest time and resources in social justice and equality - notably inclusion -, it leaves a real impact behind. This way, more people - from employees to customers, or even collaborators - can relate to them.


Publié le 01 septembre 2022